Digital canvas display B2B Google Ads case study: 347 leads

B2B Digital Canvas Seller – we have generated 347 B2B Leads For Them


Google Ads Case Study: Digital Display Board

Client Background

  • Client Name: Digital Canvas Sellers
  • Industry: B2B Digital Display Solutions (e.g., Restaurant Menu Boards, Event Canopies, Event Display Boards, Digital Display Boards, Product Digital Displays)
  • Location/Target Market: USA
  • Brief Description of the Client’s Business: Digital Canvas Sellers is a B2B enterprise specializing in providing innovative digital display solutions. Their product range serves diverse business needs, including dynamic restaurant menu boards, engaging event canopies, impactful event display boards, versatile digital display boards, and interactive product digital displays. They aim to empower businesses with cutting-edge visual communication tools.

The Challenge

Digital Canvas Sellers operated within an extremely competitive industry, where numerous providers vied for the attention of businesses seeking digital display solutions. This intense competition inherently drove up lead acquisition costs, making it challenging to generate a sufficient volume of high-quality leads that would translate into profitable sales, especially given their high-ticket product offerings. The main problem was the excessively high lead cost, which hindered their ability to scale effectively and achieve a positive return on investment from their advertising efforts.

The Solution: Google Ads Strategy

To address the challenges of high competition and elevated lead costs, Mahin implemented a highly strategic and quality-focused Google Ads approach for Digital Canvas Sellers:

Campaign Types Implemented:

  • Google Search Ads: Allocated 40% of the budget to capture high-intent B2B search queries.
  • Performance Max (PMax): Utilized for 40% of the budget to maximize reach and conversions across all Google channels.
  • Brand Campaigns: Dedicated 10% of the budget to protect branded search terms and ensure visibility for direct searches.
  • Display Retargeting: Allocated 10% of the budget to re-engage website visitors who showed interest but didn’t convert, keeping Digital Canvas Sellers top-of-mind.

Key Strategic Elements & Tactics:

  • Intensive B2B Keyword Research: Conducted exhaustive keyword research to identify highly specific, long-tail, and high-intent B2B search terms. This included phrases like “digital menu boards for restaurants,” “custom event display solutions,” “interactive product displays,” and “commercial digital signage.” The goal was to attract businesses actively seeking these exact solutions.
  • Targeted Ad Group & Ad Copy Creation: Developed tightly themed ad groups with compelling ad copy that directly addressed the pain points and needs of specific target customers (e.g., restaurant owners, event planners, retail managers). Ad copy highlighted the unique benefits of Digital Canvas Sellers’ high-ticket products, such as durability, customization, and ROI.
  • Precise Audience Targeting: Beyond keywords, targeting was refined to reach relevant B2B audiences, potentially including custom intent audiences based on industry research, or remarketing to website visitors who showed high engagement.
  • Conversion Tracking & HubSpot CRM Integration: A critical component was the meticulous setup of conversion tracking, not just for form submissions, but also for deeper lead quality signals. Crucially, each lead’s quality was diligently monitored within their HubSpot CRM. This direct integration allowed for real-time feedback on lead quality and actual deal closures, enabling data-driven optimization towards true ROI.
  • Quality-Focused Bid Management: Instead of solely optimizing for lead volume, bidding strategies were tailored to prioritize the acquisition of high-quality leads, even if individual CPL remained higher. This was a strategic decision given the high-ticket nature of the products, where a single closed deal could justify multiple leads.
  • Continuous Optimization for Lead Quality: Ongoing monitoring and optimization were heavily focused on lead quality metrics reported from HubSpot, not just Google Ads platform metrics. This allowed for agile adjustments to targeting, keywords, and ad creatives to continuously improve the caliber of leads generated and ensure they aligned with actual sales opportunities.

Results

Despite the highly competitive industry and the inherent difficulty in acquiring leads for high-ticket B2B products, the Google Ads campaign for Digital Canvas Sellers delivered exceptional results:

  • Total Qualified Leads Generated: 347
  • Impressions: 896,000
  • Clicks: 23,000
  • Return on Ad Spend (ROAS): A remarkable 320% ROAS, demonstrating that even with a challenging lead acquisition environment, the quality of leads generated led to significant closed deals and a strong return on investment.
  • Lead Quality Validation: The meticulous monitoring of each lead’s quality within the client’s HubSpot CRM confirmed that a substantial amount of high-quality leads were generated, directly contributing to a good amount of closed deals for their high-ticket products